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<html><head></head><body><table><tr><td colspan="2" bgcolor="#6699FF"></td></tr><tr><td bgcolor="#F9F2DE"> General Processing Data</td><td>20100622u a u1rumy50 ba&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> Language of Text, Soundtrack etc.</td><td>rum&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> Title Proper</td><td>Procesele psihice şi acţiunea reclamei&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> First Statement of Responsibility</td><td>Dimitrie Todoran&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> Other Title Information</td><td>Capitol&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> Text of Note</td><td>Condiţiile stimulării atenţiei şi procesul de percepţie (stimularea atenţiei : mijloacele extrinseci - intensitatea, izolarea, mărimea, contrastul formei, mobilitatea, poziţia spaţială, repetiţia ; mijloacele intrinseci - noutatea, aspectul cromatic, gravura şi ilustraţia, comicul, familiaritatea ; procesul de percepţie : complexitatea, configuraţia formei şi conţinutului)&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> Text of Note</td><td>Condiţiile fixării şi ajustării (procesul asociativ ; procesul de gândire ; procesul de memorizare ; actualizarea dorinţei de posesiune)&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> Text of Note</td><td>Condiţiile determinării reacţiei de cumpărare (sugestia ; argumentarea)&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> Bibliographic Record Identifier</td><td>147356&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> Author</td><td>Todoran, Dimitrie&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> Place of Publication</td><td>Bucureşti&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> Date of Publication</td><td>[2005]&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> First Statement of Responsibility</td><td>Dimitrie Todoran&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> Subsequent Statement of Responsibility</td><td>Cuvînt înainte de prof. univ. dr. Septimiu Chelcea&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> Name of Publisher, Distributor, etc.</td><td>Tritonic&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> Other title information</td><td>studiu de psihologie economică&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> Physical description</td><td>136 p. : fig.&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> Series statement</td><td>Comunicare. Media&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> Title</td><td>Psihologia reclamei&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> Volume Number</td><td>p. 51-109&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> International Standard Book Number/ International Standard Music Number</td><td>973-733-039-0&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> Entry Element</td><td>psihologie economică&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> Entry Element</td><td>psihologie. psihologi&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> Entry Element</td><td>publicitate&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> Entry Element</td><td>reclamă&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> Entry Element</td><td>Todoran&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> Part of Name Other than Entry Element</td><td>Dimitrie&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> Country</td><td>RO&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> Agency</td><td>BJBR&nbsp;</td></tr><tr><td bgcolor="#F9F2DE"> Date of Transaction</td><td>20100618&nbsp;</td></tr></table></body></html>