BJBR |

Tipul înregistrării:	Text tipărit: analitic (parte componentă)
Autor:	Perreault, William D.
Autor alternativ:	McCarthy, Jerome E.
Limba:	Engleză
În:	Basic Marketing/ William D. Perreault, E. Jerome McCarthy. Boston, 1996
Subiect:	marketing
Subiect:	marketing internaţional
Subiect:	marketing în afaceri
Subiect:	segmentarea pieţei
Clasificare:	339.138

LDR:00343naa 2200097 001 204672
009 ubfixit050.037 Finding Target Market Opportunities with Market Segmentation [Capitol]
100 $a 20100622u a u0rumy50 ba
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200 0 $a Finding Target Market Opportunities with Market Segmentation [Capitol]
463 $0 108868 $a Perreault, William D. $c Boston $d 1996 $e 12-th edition $f William D. Perreault, E. Jerome McCarthy $n Irwin $o A Global Managerial Approach $p XXVI $s The Irwin Series Marketing $t Basic Marketing $y 0-256-13990-3
606 $3 105872 $a marketing
606 $3 107631 $a marketing internaţional
606 $3 108152 $a marketing în afaceri
606 $3 115774 $a segmentarea pieţei
675 $a 339.138
700 $3 71360 $a Perreault $b William D.
701 $3 58563 $a McCarthy $b Jerome E.
801 0 $a RO $b BJBR $c 20100618

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