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Tipul înregistrării:	Text tipărit: monografic
Autor:	Donaldson, Bill
Responsabilitate:	Bill Donaldson
Editura:	MacMillan Press Ltd. Donaţie[distribuitor]
Locul publicării:	London
Anul Ediției:	1990
ISBN:	0-333-57507-5
Descriere:	XIII p.; 302 p.: fig.
Note:	Index p.298-302
Limba:	Engleză
Serie:	Macmillan Studies in Marketing Management
Subiect:	management
Clasificare:	65.012.43:658.81=111
Clasificare:	082.1 Macmillan Studies in Marketing Management

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