BJBR |

Tipul înregistrării:	Text tipărit: monografic
Autor:	Boyd, Harper W.
Autor alternativ:	Walker, Orville C.
Autor alternativ:	Larréché, Jean-Claude
Responsabilitate:	Harper W. Boyd, Orville C. Walker, Jean-Claude Larréché
Editura:	Irwin Donaţie[distribuitor]
Locul publicării:	Bogotá Boston Chicago
Anul Ediției:	1995
ISBN:	0-256-12576-7
Ediţie:	2-nd edition
Descriere:	XVI; 555 p.: il.
Limba:	Engleză
Serie:	The Irwin Series Marketing
Subiect:	management
Subiect:	marketing
Clasificare:	339.138:65.012.4=111
Clasificare:	65.012.4+658.8=111
Clasificare:	082.1 The Irwin Series in Marketing

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215 $a XVI $d 555 p.: il.
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606 $3 105872 $a marketing
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701 0 $3 113388 $a Walker $b Orville C.
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801 0 $a RO $b BJBR $c 20100618

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