Belch, Michael A.
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LDR | 00095nx a22000493 45 | |
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001 | 116029 | |
200 | 0 $a Belch $b Michael A. | |
801 | 0 $a RO $b BJBR $c 20100618 |
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Role of Advertising and Promotion in Marketing [Capitol]
de:
Belch, George E.; Belch, Michael A.
(Text tipărit)
Market Segmentation and Positioning : [Capitol]
de:
Belch, George E.; Belch, Michael A.
(Text tipărit)
Establishing Objectives and Budgeting for the Promotional Program [Capitol]
de:
Belch, George E.; Belch, Michael A.
(Text tipărit)
Developing the Integrated Marketing Communications Program : [Capitol]
de:
Belch, George E.; Belch, Michael A.
(Text tipărit)